Every generation shows exactly what the AI provider costs us, what you pay in credits, and the margin.
1 credit= $0.0167 (Premium pack)
3×provider-cost markup
~67%average gross margin
0operations sold at a loss
Prices below are for default settings (e.g., 1 image at 1K, 1 video at 5s 720p). Higher resolution, longer duration, or more images increase credits proportionally — and your margin stays protected.
How pricing works
Example: NanoBanana (1K)
$0.039 = What we pay FAL for one image. 7 credits = What we charge the user. $0.12 = What the user actually pays: 7 × $0.0167 = $0.12. $0.08 = Our profit: $0.12 − $0.039 = $0.08. 67% = Margin: $0.08 profit ÷ $0.12 revenue = 67%.
The rule: provider price × 3, then divide by $0.0167 per credit, round up.
Images
Tool
Provider cost
Credits
You pay
Profit
Margin
NanoBanana (1K)
$0.039
7
$0.12
$0.08
67%
NanoBanana 2 (1K)
$0.080
14
$0.23
$0.15
66%
NanoBanana Pro (1K)
$0.150
27
$0.45
$0.30
67%
GPT Image-2 text-to-image
$0.053
10
$0.17
$0.11
68%
GPT Image-2 image-to-image
$0.061
11
$0.18
$0.12
67%
Makeup / Hair / Expression
$0.040
7
$0.12
$0.08
66%
Perspective Angles
$0.040
7
$0.12
$0.08
66%
Remove Background
$0.005
1
$0.02
$0.01
70%
Product Photography
$0.040
7
$0.12
$0.08
66%
Product Holding
$0.040
7
$0.12
$0.08
66%
Virtual Try-On
$0.020
6
$0.10
$0.08
80%
Cartoonify
$0.010
3
$0.05
$0.04
80%
Cartoonify 3D Pixar
$0.010
3
$0.05
$0.04
80%
Age Progression
$0.013
4
$0.07
$0.05
81%
Videos
Tool (default settings)
Provider cost
Credits
You pay
Profit
Margin
Seedance fast text-to-video 5s 720p
$1.210
218
$3.64
$2.43
67%
Seedance reference-to-video 5s 720p
$1.810
326
$5.44
$3.63
67%
Seedance image-to-video 5s 720p
$1.520
274
$4.58
$3.06
67%
Happy Horse image-to-video 5s 1080p
$0.700
126
$2.10
$1.40
67%
Wan 2.7 image-to-video 5s 720p
$0.500
90
$1.50
$1.00
67%
LTX 2.3 audio-to-video 5s 720p
$0.250
46
$0.77
$0.52
67%
Swap Person Video 720p
$0.400
72
$1.20
$0.80
67%
Grok Imagine image-to-video 6s 720p
$0.840
153
$2.56
$1.72
67%
Gemini Omni Flash image-to-video 8s 720p
$1.040
187
$3.12
$2.08
67%
Gemini Omni Flash text-to-video 5s 720p
$0.625
113
$1.89
$1.26
67%
Video Understanding
$0.028
5
$0.08
$0.06
66%
Music & Chat
Operation
Provider cost
Credits
You pay
Profit
Margin
MusicAPI Sonic create
$0.188
34
$0.57
$0.38
67%
MusicAPI create persona
$0.013
2
$0.03
$0.02
67%
Chat / GPT message (short, gpt-4o-mini)
~$0.005
1
$0.02
~$0.01
~67%
Sources — where these provider prices come from
Bookmark these FAL / provider pages. When you add a new model, look up its endpoint id and check the price block before choosing how many credits to charge.
OpenAI API pricing — GPT Image 2 ($0.009–$0.133 per image) and chat/whisper models.
How to add a new model
Find the FAL model endpoint id (e.g., fal-ai/new-model).
Open its page on https://fal.ai/models/<endpoint-id> and read the price block.
For image models: note the cost per image at 1K. For video models: note the cost per second at 720p and any resolution multiplier.
Add an entry to VIDEO_MODEL_RATES (video) or IMAGE_BASE_CREDITS (image) in Lumina-Fal-AI-Server/credits-gate.mjs.
Wire the new proxy route in Lumina-Fal-AI-Server/index.mjs.
Update this page with the source link.
Why these prices? We charge 3× the provider's cost to cover payment fees, failed/retry jobs, refunds, hosting, and a sustainable profit. Every price is checked against the actual API cost before it reaches you.